If quality outdoor clothing is what youre after Fjallraven is the brand for you!!! The Swedish brand famous for its ‘Arctic Fox’ logo is one of the best value and quality clothing brands available at present. Once upon a time Fjallraven clothing would only be seen out and about in the hills or the cold climate countrys but now this has somewhat changed and it has become popular with trendy males in the UK especially the match going casuals. Football lads have always been big fans of jackets and coats and the more clued up ones have always wanted to be one step ahead of the game and wear a new brand, with its classic looking jackets with or without hoods Fjallraven became a natural choice for the trendy lad on the terraces on a Saturday afternoon.

With the most clued up dressers Fjallraven has probably been in their wardrobe for a good 6 years or so now but some of the younger lads or less knowledgeable are just getting into it now. Whether it goes proper mainstream or just a few more casuals get into the brand im sure we’re going to see Fjallraven about for a few more years yet!!!

For a great selection of Fjallraven check out www.not-addicted.co.uk