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Not Addicted - The Blog
Monday, 28 May 2012

Norrona started out life back in 1929 when Jorgen Jorgensen started making simple products like canvas bags, leather straps and cotton clothing. Jorgensen had always been an outdoor enthusiast and had a passion for durable clothing and equipment.

Over the years the Norrona brand developed always offering functional, quality products and now over 80 years later is still going strong and is seen as a first class outdoor clothing brand.

Perhaps Norrona are best known for their jackets which range from around £100 to in excess of £500.

Although Norrona is historically an outdoor clothing brand some of the forward thinking trendy lads who favour the anorak style jackets and obscure labels have picked up on the brand and an Norrona jacket is now seen on a Saturday afternoon at the match.

Have a look at for a selection of Norrona Jackets.

Posted by not-addicted at 10:34 AM BST
Farah Vintage

Farah Vintage sprung the Farah brand back into life in 2007 when Perry Ellis who now own the brand saw the potential of the brand once again becoming popular with the young trendy crowd.

Previously favoured in the fashion spotlight by mods and casuals who often wore Farah slacks as an alternative to denim jeans, Farah Vintage was now to be targeted at the young style conscious lad who favoured clothing labels such as Lacoste, Ralph Lauren, Penguin, Lyle & Scott etc. As with all new things it was a slow start for Farah Vintage and only a handful of trendy independent clothing stores were stocking the brand but now nearly 5 years after the launch Farah Vintage is now a popular brand and is stocked in many stores around the country and online including all the big name stores.

One of the first stockists of Farah Vintage was

Posted by not-addicted at 10:33 AM BST
Friday, 4 May 2012
Wood Wood

 Wood Wood came to life in 2002 in Denmark when 3 students launched the brand. Originally Wood Wood was just a store selling skateboards, toys, t shirts and books etc but on the back of the success of that they developed the clothing brand.

Over the 10 years Wood Wood have made some great pieces of clothing from shirts to wallets and jackets to shorts. A stand out piece that appears in many seasons collections in the Stockholm Jacket which has been tweaked a few times and made in various colours.

Many Scandinavian brands have come and gone over the years but Wood Wood seem to now be established and here for the long haul.

To see what Wood Wood have got on offer have a browse at

Posted by not-addicted at 4:10 PM BST

Since 1975 Penfield have been making clothing and in that 37 years the brand has become a cool label to be seen wearing in the UK and around the world.

Penfield was originally an outdoor clothing brand and thats still the background of the clothing and what they do best but as the brand has grown in popularity they have grown the collection and now offer a lot more product aimed at everyday life such as t shirts, jumpers, shirts, shorts etc.

Penfield really took off in the UK around 2010 but was seen about a bit in the mid 90s when the Gallagher brothers were often seen wearing Penfield jackets on stage during Oasis tours.

 Click Here to have a look at the Penfield collection.

Posted by not-addicted at 4:10 PM BST
Updated: Thursday, 7 June 2012 10:44 AM BST
MA Strum

MA Strum is the clothing brand from the Massimo Osti Archives, Osti was the man responsible for Stone Island, CP Company, Left Hand and Bonville all of which are now seen as iconic brands.

As well as always being seen as popular fashion brands Osti’s brands have always had a big following with the football lads, the type who love to dress up in their best gear on a Saturday afternoon. MA Strum has proved to be no different to any previous brands and lads going to football with a taste for expensive casual clothing are now regularly seen in MA Strum Jackets.

If you just want a great looking technical jacket to stand out from the crowd or fancy yourself as a snappy football dresser MA Strum is a great brand for you.

Posted by not-addicted at 4:09 PM BST
Updated: Friday, 8 June 2012 2:21 PM BST
Friday, 27 April 2012
Edwin Jeans

If you’re a denim head or just after a good quality pair of jeans you can’t really go wrong with a pair of Edwin Jeans, whether you want a value bit of denim for £80 or premium Japanese Selvage denim with special washes Edwin Jeans can offer both ends of the scale.

Various fits are available in Edwin Jeans from Super Slim ‘ED88’ to Big Boys Loose Fit ‘Nashville’ so all shapes are catered for and leg lengths 30-36 available for the short and tall denim lover.

Another vast offering from Edwin Jeans is the washes available from raw unwashed denim to an intense wash like ‘Rusty Wash’.

So basically Edwin Jeans cater for all levels of denim requirements in all sizes, washes and fits and can be bought online at

Posted by not-addicted at 2:14 PM BST
Updated: Friday, 27 April 2012 2:14 PM BST
Thursday, 5 April 2012

The Spring/Summer YMC collection is in stock in quality clothing stores now. As usual from YMC there’s a great selection of Jackets, Shirts, T Shirts, Sweats and other great pieces.

Since YMC started in 1995 it has become popular with style conscious lads around the UK and is a firm favourite in many wardrobes. The popularity is probably down to the simple styles and great prices YMC offer, most of their clothing can be dressed up for a smarter look or dressed down for a casual affair.

If you’re an old fan of YMC or it’s a new brand to you have a look at the Spring/Summer 12 collection at and see what you think of it for yourself.

Posted by not-addicted at 2:00 PM BST
Tuesday, 14 February 2012
Sperry Shoes

Sperry Shoes have been around since 1935 when American Paul Sperry came up with the idea. Since then Sperry Shoes have been a firm favourite with the marine world as they’re designed to offer great traction when onboard your yacht, boat or ship.

Sperry Shoes are still seen on board many sailing vessels across the world and worn around harbours and marinas but now its not uncommon to see a pair of Sperry Shoes on someones feet on the high street, in the pub or even at the football as they have now become a cool brand of footwear and many stylish dressers team them up with a pair of selvage jeans or chinos. are an official stockist of Sperry Shoes.

Posted by not-addicted at 11:49 AM GMT
MA Strum Polo Shirts

MA Strum Polo Shirts are top qulity polo shirts from the brand which inspires from the archives of former designer of CP Company, Stone Island, Left Hand and Boneville Mr Massimo Osti.

For years many match going lads and just general sharp dressers have been wearing the likes of CP Company and Stone Island but now a lot of them are opting for MA Strum as a point of difference and im sure this summer many will be wearing MA Strum Polo Shirts with their shorts.

With the likes of Lacoste and Ralph Lauren now asking the best part of £80.00 for a polo shirt MA Strum Polo Shirts are a lot more appealing at around £60.00 with various colours available all in a classic cut with MA Strum logo on shoulder you can see why the lads are favouring MA Strum Polo Shirts.

For MA Strum Polo Shirts go to

Posted by not-addicted at 11:49 AM GMT
Farah Vintage

Farah vintage has been around in the UK since 2007 but it has took the 5 years to develop and grow into a cool brand that trendy lads want to be seen wearing. Although Farah as a brand has been around for many years and was probably worn by a lot of young lads dads and granddads the brand in now back en vogue as Farah vintage.

Renowned and famous for its slacks and trousers Farah vintage now offer a full great of cool clothing including shirts, jackets, t shirts, polo shirts, shorts etc and has really moved forward with current trends now offering the look that the style conscious lad wants.

To have a look at the latest Farah vintage for yourself go to

Posted by not-addicted at 11:48 AM GMT

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