Fjallraven the Swedish outdoor brand renowned for making quality jackets and other clothing and equipment for the great outdoors had now been adopted as a firm favourite by casuals and dressers across the UK.
The attention to detail and great quality for the money seems to be the main reason for Fjallravens popularity as a cool brand. Across the country on Saturdays many well turned lads are now sporting the Arctic Fox badge on their sleeve where for many years alot would have the now outdated stone island badge. Although quite a few of the ‘In The Know’ lads having been wearing Fjallraven clothing for a few years many of the younger lads have now moved onto the brand and its becoming a firm favourite.
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